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academic commercialisation

Monash University’s appeal to snobbery reflects deeper intellectual malaise

In early April, Monash University ran a television advertisement, promoting itself as an institution that challenges the ‘status quo’. The advertisement sarcastically ‘thanks’ and therein belittles ‘contented and settled’ conventional people in different walks of life; they are accused of ‘closing down ideas’ and ‘accepting things the way they are’. It is inferred that the pathology of social conformity, which presumably blights the great majority of us, is the antithesis of life at Monash, where students are admitted to an enlightened elite that is supposedly unconstrained by social norms and conventions. Implicitly, being unfettered by the mental torpor of the majority, this elite becomes the rightful moral guardian of the unenlightened crowd.

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